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Thursday, November 30, 2017

PDF Download Beginnings: Intention and MethodBy Edward W. Said

PDF Download Beginnings: Intention and MethodBy Edward W. Said

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Beginnings: Intention and MethodBy Edward W. Said

A "beginning," especially as embodied in much modern thought, is its own method, Edward Said argues in this classic treatise on the role of the intellectual and the goal of criticism. Distinguishing between "origin," which is divine, mythical, and privileged, and "beginning," which is secular and humanly produced, Said traces the ramifications and diverse understandings of the concept of beginning through history. A beginning is a first step in the intentional production of meaning and the production of difference from preexisting traditions. It authorizes subsequent texts―it both enables them and limits what is acceptable.

Drawing on the insights of Vico, Valery, Nietzsche, Saussure, Lévi-Strauss, Husserl, and Foucault, Said recognizes the novel as the major attempt in Western literary culture to give beginnings an authorizing function in experience, art, and knowledge. Scholarship should see itself as a beginning―as a uniting of theory and practice. Said's insistence on a criticism that is humane and socially responsible is what makes Beginnings a book about much more than writing: it is about imagination and action as well as the constraints on freedom and invention that come from human intention and the method of its fulfillment.

  • Sales Rank: #1024527 in Books
  • Published on: 1985
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.26" h x .79" w x 6.08" l, 1.24 pounds
  • Binding: Paperback
  • 414 pages

Review

To understand Edward Said's Beginnings is to understand what is most importantly going on in contemporary critical theory, both in America and Europe. An immensely useful book by one of our most brilliant critics.

(Richard Poirier)

Readers...will be surprised, stimulated, instructed, impressed.

(The New Yorker)

It is the sense of total independence and, at times, of prophetic vision which makes [Beginnings]... exhilarating.

(Times Higher Education Supplement)

About the Author

Edward W. Said was one of the world's most celebrated, outspoken, and influential public intellectuals until his death in 2003. He is the author of more than twenty books, including Humanism and Democratic Criticism (Columbia, 2004), Freud and the Non-European (2003), Power, Politics, and Culture (2001), Culture and Imperialism (1993), and Orientalism (1979).

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Tuesday, November 28, 2017

Free PDF Embedded C Programming: Techniques and Applications of C and PIC MCUSBy Mark Siegesmund

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Embedded C Programming: Techniques and Applications of C and PIC MCUSBy Mark Siegesmund

This book provides a hands-on introductory course on concepts of C programming using a PIC® microcontroller and CCS C compiler. Through a project-based approach, this book provides an easy to understand method of learning the correct and efficient practices to program a PIC® microcontroller in C language. Principles of C programming are introduced gradually, building on skill sets and knowledge. Early chapters emphasize the understanding of C language through experience and exercises, while the latter half of the book covers the PIC® microcontroller, its peripherals, and how to use those peripherals from within C in great detail.

This book demonstrates the programming methodology and tools used by most professionals in embedded design, and will enable you to apply your knowledge and programming skills for any real-life application. Providing a step-by-step guide to the subject matter, this book will encourage you to alter, expand, and customize code for use in your own projects.

  • A complete introduction to C programming using PIC microcontrollers, with a focus on real-world applications, programming methodology and tools
  • Each chapter includes C code project examples, tables, graphs, charts, references, photographs, schematic diagrams, flow charts and compiler compatibility notes to channel your knowledge into real-world examples
  • Online materials include presentation slides, extended tests, exercises, quizzes and answers, real-world case studies, videos and weblinks

  • Sales Rank: #613376 in Books
  • Published on: 2014-10-03
  • Released on: 2014-09-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .95" w x 7.50" l, .0 pounds
  • Binding: Paperback
  • 424 pages

From the Back Cover

This book provides a hands-on introductory course on concepts of C programming using a PIC® microcontroller and CCS C compiler. Through a project-based approach, this book provides an easy to understand method of learning the correct and efficient practices to program a PIC® microcontroller in C language. Principles of C programming are introduced gradually, building on skill sets and knowledge. Early chapters emphasize the understanding of C language through experience and exercises, while the latter half of the book covers the PIC® microcontroller, its peripherals, and how to use those peripherals from within C in great detail.

This book demonstrates the programming methodology and tools used by most professionals in embedded design, and will enable you to apply your knowledge and programming skills for any real-life application. Providing a step-by-step guide to the subject matter, this book will encourage you to alter, expand, and customize code for use in your own projects.

Key features include:

  • A complete introduction to C programming using PIC microcontrollers, with a focus on real-world applications, programming methodology and tools
  • Each chapter includes C code project examples, tables, graphs, charts, references, photographs, schematic diagrams, flow charts and compiler compatibility notes to channel your knowledge into real-world examples.
  • Includes Single-Chip C compiler software with full documentation.
  • Online materials include presentation slides, extended tests, exercises, quizzes and answers, real-world case studies, videos and weblinks.

About the Author
Mark Siegesmund is a software engineer with over 30 years of experience in embedded sytems within the military, industrial and commercial sectors. He is the founder of Custom Computer Services, Inc. (CCS). CCS specializes in embedded software and hardware, offering development tools for Microchip MCUs and DSCs, as well as a line of embedded Ethernet development.

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Monday, November 6, 2017

Download Against Interpretation: And Other EssaysBy Susan Sontag

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Against Interpretation: And Other EssaysBy Susan Sontag

Against Interpretation was Susan Sontag's first collection of essays and is a modern classic. Originally published in 1966, it has never gone out of print and has influenced generations of readers all over the world. It includes the famous essays "Notes on Camp" and "Against Interpretation," as well as her impassioned discussions of Sartre, Camus, Simone Weil, Godard, Beckett, Levi-Strauss, sceince-fiction movies, psychoanalysis, and contemporary religious thought.

This edition has a new afterword, "Thirty Years Later," in which Sontag restates the terms of her battle against philistinism and against ethical shallowness and indifference.

  • Sales Rank: #65465 in Books
  • Brand: Picador
  • Published on: 2001-08-25
  • Released on: 2001-08-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.23" h x .90" w x 5.49" l, .64 pounds
  • Binding: Paperback
  • 336 pages
Features
  • Great product!

Review

“Susan Sontag's essays are great interpretations, and even fulfillments, of what is really going on.” ―Carlos Fuentes

“A dazzling intellectual performance.” ―Vogue

“Susan Sontag is a writer of rare energy and provocative newness.” ―The Nation

“The theoretical portions of her book are delightful to read because she can argue so well. . . . Her ideas are consistently stimulating.” ―Commentary

“She has come to symbolize the writer and thinker in many variations: as analyst, rhapsodist, and roving eye, as public scold and portable conscience.” ―Time

From the Publisher
The first collection of essays by the brilliant critic and writer to be published in book forrn, containing her best writings between 1961 and 1965.

From the Inside Flap
The first collection of essays by the brilliant critic and writer to be published in book form, containing her best writings between 1961 and 1965.

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Saturday, November 4, 2017

Free Ebook Advertising Media Planning: A Brand Management ApproachBy Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

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Advertising Media Planning: A Brand Management ApproachBy Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.

Several new chapters have been added to the fourth edition, including:

  • International advertising
  • Campaign evaluation
  • The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today
  • Evaluating media vehicles, filled with up-to-date examples
  • Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media
  • Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media
  • Increased coverage of communication planning
  • Added focus on the importance of media strategy early on in the book
  • Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular

An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

  • Sales Rank: #611009 in Books
  • Published on: 2015-04-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .80" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 360 pages

About the Author

Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.

Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.

Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.

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