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Saturday, November 19, 2011

Free PDF An Inquiry Into Meaning and Truth (OMP)By Thomas Raat

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An Inquiry Into Meaning and Truth (OMP)By Thomas Raat

An Inquiry Into Meaning and Truth (OMP)By Thomas Raat


An Inquiry Into Meaning and Truth (OMP)By Thomas Raat


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Inspired by the cover designs of popular egghead novels published from the 1940s to the 1970s, the colorful geometric forms of Thomas Raat s abstract paintings appropriate those forms in the context of contemporary publishing. This elegant artist s book is a work of art in itself, with rich full-color plates, Chinese folding and varying folio sizes. The artist s repurposing of the imagery of the paperback jackets mediates the outlandish range of synthetic emotions from the titles they were meant to convey (such as the law of civilization and decay ). An essay by American critic John C. Welchman situates Raat s work in the reassessment of nonfigurative art s potential in the mid-century period from Abstract Expressionism to advertising material. Now in its second printing, the publication was awarded an honorary mention at the Best Book Design contest in Leipzig 2013 for its design by Mainstudio.

Published by Onomatopee, The Netherlands

  • Sales Rank: #3494469 in Books
  • Published on: 2014-01-01
  • Original language: English
  • Dimensions: .84 pounds
  • Binding: Paperback
  • 80 pages

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Wednesday, November 16, 2011

Download Building Brand Identity: A Strategy for Success in a Hostile MarketplaceBy Lynn B. Upshaw

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Building Brand Identity: A Strategy for Success in a Hostile MarketplaceBy Lynn B. Upshaw

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Building Brand Identity: A Strategy for Success in a Hostile MarketplaceBy Lynn B. Upshaw

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

  • Sales Rank: #874345 in Books
  • Published on: 1995-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.65" h x 1.24" w x 6.40" l, 1.47 pounds
  • Binding: Hardcover
  • 368 pages
Features
  • ISBN13: 9780471042204
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Publisher
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

From the Back Cover
Building Brand Identity

Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity, and now, with the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it's more difficult than ever.

Written by a successful branding and marketing communications expert, Building Brand Identity provides managers with proven, practical steps for overcoming obstacles and developing a comprehensive strategy for winning the "brand wars."

Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, South-western Bell Yellow Pages, and other high-profile clients, Lynn Upshaw equips you with cutting-edge techniques for building and managing a formidable brand identity in today's cluttered and confusing global marketplace, including how to:

  • Perform customer analysis and zero in on your markets using the latest individual-oriented targeting strategies
  • Identify brand assets and leverage them to build a stronger, more enduring brand identity
  • Position your product or service using a versatile new approach that is clearly superior to traditional thinking and product positioning
  • Create an irresistible strategic brand personality that will differentiate and elevate your brand above the competition
  • Capitalize on the exciting new branding possibilities provided by state-of-the-art communications platforms, including interactive marketing
  • And much more

Throughout Building Brand Identity, Upshaw helps bring abstract concepts to life with literally hundreds of timely, real-world examples taken from a wide range of industries. Especially helpful are five in-depth case histories in which he carefully reconstructs the steps taken by marketplace winners Disney, Nike, Southwestern Bell, Procter & Gamble, and Saturn to turn their brands into household names. And he explains why Burger King is only now beginning to give McDonald's a serious run for its money.

Building Brand Identity supplies you with all the knowledge and tools you need to build and maintain a successful brand identity in even the most hostile marketplace. This is a book that belongs in the survival kit of every marketing manager, product manager, advertising executive, and public relations professional, as well as on the desk of every CEO.

Advance praise for Building Brand Identity . . .

"Lynn Upshaw has created a masterpiece for stewards of the great consumer brands of our time. Not since Procter & Gamble first created the brand management system in 1947 with Tide detergent has there been such a seminal contribution to consumer marketing. Building Brand Identity is a consummate roadmap for both the marketing practitioner and the academic. This is a must read for any marketing professional who hopes to create or sustain a vibrant and healthy brand in today's cluttered and competitive marketplace. This is one of those rare books which will make a real difference. Pass it by at your own peril." —Peter Sealey Former Senior Vice President, Global Marketing, the Coca-Cola Company Haas School of Business, University of California at Berkeley

"Lynn Upshaw's book is a rare business book that is both highly readable and informative. Chock full of examples, he provides practical guidelines to those who would build brand identities that will work in the marketplace." —David Aaker Author, Managing Brand Equity and Developing Business Strategies

"Many years ago, during the World's Fair held in New York City, one of the exhibitors handed out a button that read, 'I have seen the future.' After reading Lynn Upshaw's amazing new book, I dusted off my old button. If you're in business—and plan to stay in business—you really don't have a choice. You must read this book." —Jerry Della Femina

"The writing is superb . . . enormously engaging. I am particularly smitten by the breadth of examples. . . . Extremely practical, immediately useful on the job."—Charles Schewe Coauthor of The Portable MBA in Marketing

"Lynn Upshaw has written a thorough, realistic, and well-documented volume that affirms the lasting power of advertising and offers practical advice every marketing manager and advertising executive should take to heart. Building Brand Identity's greatest value is its constant stress on understanding and addressing the attitudes, desires, and aspirations of the consumer. Upshaw's many, vivid examples demonstrate, time and again, that the consumer's need—rather than the marketer's intuition—is the key to successful advertising in today's challenging marketplace."—Herbert M. Baum Chairman, President and Chief Executive Officer Quaker State Corporation, and former President Campbell Soup Company, North and South America

"There is likely no concern greater in the 1990s than the establishment, development, and care of brands. Upshaw's approach is clear, concise, filled with examples and, above all, geared to the new, information-rich marketplace in which brands exist. It's a must for any marketer or marketing organization."—Don E. Schultz Professor of Integrated Marketing Communications Medill School of Journalism, Northwestern University

About the Author
LYNN B. UPSHAW is Executive Vice President and Chief Operating Officer of Ketchum Advertising/San Francisco and Managing Director of Ketchum Interactive for Ketchum Communications Worldwide. Over the course of his twenty-five year career, Mr. Upshaw has provided marketing and advertising counsel to such corporations as Bank of America, Hunt-Wesson, Procter & Gamble, Southwestern Bell, the Clorox Company, Seagram, CIBA (formerly Ciba-Geigy), DHL Worldwide Express, and other Fortune 500 companies. An acknowledged expert on branding, strategic marketing, and interactive communications, Mr. Upshaw has written articles on these and other subjects that have appeared in Advertising Age, BrandWeek, Marketing & Media Decisions, and Marketing News. He holds a bachelor's and master's degree in advertising/marketing from the Medill School of Journalism at Northwestern University.

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Monday, November 7, 2011

Download Ebook Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield

Download Ebook Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield

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Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield

Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield


Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield


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Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield

Evaluation Theory, Models, and Applications is designed for evaluators and students who need to develop a commanding knowledge of the evaluation field: its history, theory and standards, models and approaches, procedures, and inclusion of personnel as well as program evaluation. This important book shows how to choose from a growing array of program evaluation approaches.

In one comprehensive resource, the authors have compiled vital information from the evaluation literature and draw on a wide range of practical experiences. Using this book, evaluators will be able to identify, analyze, and judge 26 evaluation approaches. The authors also show how to discriminate between legitimate and illicit approaches based on application of the Joint Committee Program Evaluation Standards.

  • Published on: 2011-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 768 pages

Review
“Stufflebeam and Shinkfield are renowned contributors to the field of evaluation. … It would be difficult to come up with two names in evaluation with more credibility.. . . Evaluation Theory, Models, & Applications is a major contribution to the evaluation literature…. This text scores very high on both merit and worth. The text is high in quality and should serve both of its intended audiences well. The worth of the text is high because it has a combination of excellence and service addressing a need for well-done evaluations.”
—William Wiersma, Journal of MultiDisciplinary Evaluation, January, 2009

From the Back Cover
Evaluation Theory, Models, & Applications

Evaluation Theory, Models, and Applications is a comprehensive resource designed to help evaluators and students develop a commanding knowledge of the evaluation field: its history, theory and standards, models and approaches, procedures, and inclusion of personnel and program evaluation. This important book shows how to choose from the growing array of program evaluation approaches.

The authors have compiled vital information from the evaluation literature and draw on a wide range of practical experience. Using this book, evaluators will be able to identify, analyze, and judge 26 evaluation approaches and to apply the Joint Committee Program Evaluation Standards to discriminate between legitimate and illicit approaches.

Recognizing that no single evaluation approach is always best, the authors assist evaluators to select approaches that best fit a particular evaluation assignment. A case drawn from housing and community development illustrates the application of six noteworthy approaches: experimental design, case study, Stufflebeam's CIPP Model, Scriven's consumer-oriented evaluation, Stake's responsive evaluation, and Patton's utilization-focused evaluation.

Written for students and professionals, Evaluation Theory, Models, and Applications is both a textbook and a handbook. Its chapters can be accessed and used selectively. It includes down-to-earth procedures, checklists, and illustrations of how to carry out a sequence of essential evaluation tasks; identify and assess evaluation opportunities; prepare an institution to support a projected evaluation; design, budget, and contract evaluations; collect, analyze, and synthesize information; and report and facilitate use of findings. The book also addresses and illustrates metaevaluation, the fundamental process by which evaluators hold themselves accountable for delivering evaluation services that are useful, practical, ethical, and technically sound.

Review exercises and group discussion questions reinforce readers' understanding of the material.

About the Author
Daniel L. Stufflebeam, Ph.D., is Distinguished University Professor and Harold and Beulah McKee Professor of Education at Western Michigan University, Kalamazoo. He founded the Evaluation Center at Ohio State University in 1965 and was its director until 2002.

Anthony J. Shinkfield, Ed.D., has served in numerous positions in education leadership, including assistant director, Research and Planning Directorate, Education Department of South Australia. He is currently involved in the evaluation of independent schools and universities in Australia.

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Evaluation Theory, Models, and Applications (Research Methods for the Social Sciences)By Daniel L. Stufflebeam, Anthony J. Shinkfield PDF
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